Girl Effect

Justin worked with Harriman Steel to craft a dynamic and bold bespoke set of typefaces for the brand JiK’iZiNTO, an offshoot of the South African youth focussed brand Girl Effect.

JiK’iZiNTO’s forward-looking ethos was a jumping off point for Justin and he designed the font with this in mind, creating not one but three typefaces to be used together across the brands website, social and out of home comms.

Each typeface was hand drawn by Justin to ensure the lettering retained a tactile feel to each character. ‘Jiki Poster’ was created in both a bold and narrow weight with alternate characters added in to allow for unique combinations and enhanced personality. The typefaces were designed to be interchanged mid sentence, to give a sense of disruption and character to the messaging and reflect the brands positive and bold nature.

‘Jiki script’ was created to compliment and be used alongside ‘Jiki Poster’ to accentuate specific words or phrases and create an added element of flexibility across the messaging. Justin crafted each character to be easily joined or separated depending on the use in a way that retains the hand-drawn, energetic feel.

Paired with a bright colour palette, energetic lifestyle photography and graphical elements that are part of Harriman Steel’s overall look and feel for the brand, Justin’s typefaces fit seamlessly into this design system, creating a vibrant and bold look for this new South African brand.