Good Karma by the Pint

Exquisite storytellers ROOF build an entire world to depict the ripple effect of ‘good karma’ when you donate blood for the New York Blood Center. Crafting a ‘clay-mation’ style CG film with over 40 characters and richly detailed environments, ROOF creates a spot filled with warmth and heart to encourage New Yorkers to donate.

“We aimed to create a cohesive and impactful storytelling experience that engaged and motivated our audience while maintaining good vibes. This project highlighted our creative and technical abilities and showed how storytelling can motivate action and lead to significant change.”