How do you illustrate common money questions without visually showing them? This is the challenge Inès was approached with by Monabanq, a French online bank with the slogan 'People Before Money'. Working with agency Brainsonic, Ines directed the animated campaign which focuses on the common questions people have about money and the ethos of the bank, which is to put people's financial concerns at the centre of their business.
Inès brought her characterful animation to the rebrand, designing characters that showcase the wide range of people that make up Monabanq's customers. Using her instantly recognisable tactile design, Inès brought humour and fun to the brief, rejecting the traditional methods of advertising banking services to create a memorable and approachable campaign.
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