Tasked with bringing to life a campaign's busy headquarters for USPS ahead of the US Elections, Savants crafted a film which takes the viewer on a journey behind the scenes. Designed to illustrate USPS' direct mail service, the film focuses on three distinct characters that are unified by one goal - ensuring their message reaches voters.
Savant's light-hearted approach to the creative brief shines through in the vibrant and human character design, which works in harmony with the comedic voice over.
A 2D animated film, Savants emphasised expression and characterful movement within the film to allow the audience to connect with the three central characters - The Multitasker, The Extreme Planner, and The Over-Communicator.
The Multitasker
The beating heart of the operation, Savants designed her to be a dynamic character exuding control amidst the chaos, with multiple arms, hands and phones for every task.
The Extreme Planner
With a backup plan for the backup plan, the extreme planner was designed to think of every possible outcome!
The Over-Communicator
Not afraid of over-kill, the over-communicator is obsessed with being in contact with people, reaching out through even the most unconventional methods.
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