2025 Trend Report
Boring is out, and bravery is in: Challenging the sea of sameness, bland content, and safe strategies, we’re predicting 2025 is going to be a bonkers year of risk-taking and bold, stand-out style. Our global creative team put together this handy guide to 2025: From the blur between advertising and entertainment, craft’s long-awaited renaissance, and the need for multiplicity, to brands rolling out the weird and wonderful in pursuit of audience attention.
2024 was a strange year. As the world got stranger, a whole lot of creative output got safer. A loop of safe, repetitive ideas played out.
Some brands broke through using astute cultural insight or by going above and beyond in their storytelling, yet many fell victim to 'the sea of sameness'.
The struggle to balance innovation with the demands of tightened budgets and fragmenting audiences, all as technology sped at the speed of light. We believe for 2025 it’s time to double down on being daring. In a world of chaos, change is the only constant. Boldness doesn’t just become a strategy, it’s a necessity.
In this report, our global Jelly team share their thoughts on the shifts in culture and trends that they’ve spotted that we think are the key to a renaissance in creativity in 2025.
The success stories of the past year proved that when brands took risks, it worked.
Nicki Field
Joint MD & Head of Artist Management, Global
Charlie Sells
Joint MD & Creative Director, Global
What We Do
We specialise in bold visual content and brand storytelling.
