Meet The Team: Pierre Gobin

How do you channel your creativity?

I love listening to music (I wish I could play drums better than I used to). Reading comics is essential for me. And I always love creating things with my hands—anything wood-related is a bonus!

Thanks to my 3-year-old daughter, I’ve rediscovered crafting at its purest: painting, drawing, or building “playhouses” with pillows, for example. I love this childlike feeling of being satisfied with simple things without striving for perfection 😊—even though she gets very upset if something doesn’t turn out the way she wanted it to!

That said, creating routes on Strava and trying them out has become a vital hobby for me. I love discovering new perspectives, places, and panoramas—whether on wheels, a board, or my own two feet. There’s so much I could share about that!

What gets you fired up / in your flow?

I have a real passion for mountains and snow adventures, but after moving to Barcelona, I had to diversify my hobbies. Cycling entered my life gently in 2013 when my dad gave me his old bike and encouraged me to ride from my hometown on the French West Coast to Barcelona. I was unemployed at the time and had never cycled before. It was love at first ride—the freedom to stop wherever I wanted, fix broken parts, meet people, and simply enjoy the journey.

Recently, I discovered gravel biking, which adds an off-road twist to road cycling. The best part is that it works in any season—rainy or sunny, summer or winter. Plus, it lets me avoid traffic, get lost in the woods, and tackle crazy climbs. It’s an incredible feeling!

What’s a trend or development you’ve noticed in the industry/European market that excites you?

AI is the buzzword everywhere. It’s an innovative tool that can help with efficiency (and lower costs). But that’s all it is to me—a tool. In the hands of talented creatives, it will produce great results. But if used without taste or imagination, it will just lead to more hours of content uploaded to YouTube without much impact.

To me, real emotions created by real people remain the gold standard. Brands like Tekla, Starbucks, Suchard, McDonald's are great examples. Their campaigns breathe humanity and craftsmanship, creating a genuine connection. That inspires me. 😊

What does craft mean to you?

For me, craft is a mix of sensibility, creative mindset, and skills.

What do you believe to be the key to a successful production-client relationship?

Patience, empathy, and passion. These values aren’t always easy to stick with, but they’re the most rewarding to me.

^ Above image of Arcane.

Your favourite Podcasts/Books/Films/TV Shows?

•Podcast: Gilles Peterson’s BBC Radio 6 Sunday shows. They’re a staple in my week. I love the diversity of the program, his boundless energy, and discovering new music through him.

•Books: System Preference by Ugo Bienvenu. Even though I’m not into sci-fi, I love this comic for its story—but mostly for its stunning illustrations.

•Films: The Substance. It’s not my favorite movie, but I really enjoyed its ending—I laughed a lot. It’s a sharp caricature of society.

•TV Shows: Arcane by Fortiche Production. Everything—from the story and characters to the visuals, animation, sound, and music—is crafted with incredible attention to detail. I can’t wait to watch the second season.

What's your favourite thing about working in the creative industries?

I’ve been lucky to experience a variety of jobs: frying French fries in a camping cabin, reporting for a radio station in the Alps, handling logistics for a global textile giant, and even selling containers of meat in West Africa. These experiences helped me understand what I’m good at and what I don’t enjoy.

In 2014, a friend invited me to join them in (re)starting a production company. He said, “If you can sell meat in Africa, you can sell motion graphics and sound design.” I had no idea what the creative industry was about, but I embraced the opportunity. It was just after the bike ride BTW. The more I explored, the more familiar it felt—advertising is everywhere, and part of our culture and I watched a lot of TV, skateboard videos as 411VM, and snowboards and skateboard magazines.

So, to answer your question, the creative industries—particularly executive production—allow me to combine my business skills with my personal love for the arts.

(Though, to be honest, my original plan was to build snowboards!)

Do you collect anything?

I have a decent record collection, though I stopped buying as much after COVID because prices went crazy. I couldn’t afford to keep up with my habit, but whenever I visit a new place, I still look for a record store to bring something back.

My comic book collection has also grown, with fiction, documentaries, and biographies being my favorites. I love how the comic industry keeps reinventing itself. Comics have a unique way of addressing complex topics in an approachable manner that books sometimes can’t. They democratize knowledge and make it more accessible, which I find really important.

What do you enjoy doing in Barcelona when you are not working?

I love my routine: going for a run or a swim at the beach before work. That’s why I need an office with a shower near the coast! In my free time, I enjoy catching up with friends (rare but precious), attending live music events, discovering comics at La Finestre, biking through the Collserola mountains, eating great food & wine, and occasionally winning at poker. 😄

What’s the best thing about being part of the Jelly team?

I’d love to say the chocolate in the office, but sadly, it never makes it to Barcelona. :/

I joined Jelly because it felt really human-centred, backed by an amazing roster of talent I admire. The EOT process, the pursuit of best DE&I practices, the incredible roster, the two inspiring women managing it I crushed with at first glance, and the transparency and coherence of its values—all of it inspired me from the outside. Now that I’m on the inside, it’s even better.

At Jelly, everyone matters, everyone has a voice, and everyone is supported to do their best. Of course, there are challenges, but what stands out is how proud people are to be part of this team. That pride fuels both my motivation and sense of responsibility.

>>> Contact Pierre here <<<