Adidas Originals

Unique stop-motion animator Matte Cooper created a dynamic interactive window display for Adidas’ London flagship store on Carnaby Street.

The concept for the window was to pay homage to the brand’s presence in hip-hop culture, featuring arms and legs twisting into the window frame leaving a space for people to walk in and strike a pose!

Matte used his quirky design style to create the elongated limbs for the display with his familiar bright colour palette, blending his style with the recognisable branding of Adidas.