AJ Bell Investing

Working with Pablo London Design Lad crafted five CGI animated spots for AJ Bell, the investment platform.

Aiming to showcase AJ Bell's services and embodying their tagline of 'feel good investing' Design Lad created whimsical animations that highlight each service and depict the brand in a playful light in contrast to the usual more functional nature of financial businesses.

Using his signature bold style and playful approach to character design, every character from a relaxed pool inflatable to a lemon being squeezed has their own personality while retaining a cohesive bell shape to create brand recognition.