Baskin Robbins Christmas Campaign

Multi-national ice cream and cake chain Baskin Robbins launched their huge Christmas campaign in Korea with the help of Jelly’s Eva Cremers. Eva worked directly with SPC Korea’s in-house creative department to create a library of characters for their festive promo – and to design the cakes (which are a traditional family gift in South Korea).

The theme of the campaign is ‘Big Joy’ and aims to increase sales of Baskin Robbins’ unique and popular holiday products. Eva supplied characters and stills across all POS, promotion, merch items and the cake designs themselves, while animation was done in-house. Her playful, graphic CGI style lent itself perfectly to the super fun, festive campaign.