Arcade Studio worked with Lawn Tennis Association & BMB on their campaign to bring 100,000 new kids into the game of Tennis.
The team were tasked with creating six adorable tennis ball characters. Each character needed to be fun and relatable to entice the audience to pick up a tennis racquet. The colorful cast of characters were also created as physical tennis balls which were handed out at schools and clubs around Britain.
Arcade Studio created 'The Tennisables' with their own unique personalities:
Ace - The Smart one
Dash - The Fast one
Bounce - The Resilient one
Spin - The Technical one
Smash - The Compeitive one
And Slice - The Fun one
The characters were brought to life through a fun sixty second mixed media launch video featuring tennis stars Emma Raducanu and Jack Draper who introduced 'The Tennisables' to the world.
Arcade Studio crafted over a hundred rounds of character designs and over fifty static poses of each character, capturing their individual personalities and expressions, alongside the campaign logos and backgrounds.
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