Meet The Super Pollutants

Focused on eliminating "invisible" super pollutants such as methane, black carbon, tropospheric ozone, and hydrofluorocarbons (HFCs), The Climate and Clean Air Coalition (CCAC) tasked KITCHEN with creating horrible and destructive, yet cuddly and funny, creatures to bring visibility and awareness to the dangers of their impact.

Here, we see the pollutants emerge and wreak havoc on the environment around them - and all the people in it. The super pollutants visit playgrounds, streets, and skies all across the world before the environmentally conscious solutions come in and kill them off. Hurray!

In true KITCHEN style, they brought the characters and world to life with a sprinkle of silliness and adult humour. KITCHEN's imaginative and vivid storytelling, dynamic transitions, and spirited character design perfectly balance the warmth and humour needed to create awareness and pique interest in this complex environmental issue.

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