2025 Trend Report

Boring is out, and bravery is in: Challenging the sea of sameness, bland content, and safe strategies, we’re predicting 2025 is going to be a bonkers year of risk-taking and bold, stand-out style. Our global creative team put together this handy guide to 2025: From the blur between advertising and entertainment, craft’s long-awaited renaissance, and the need for multiplicity, to brands rolling out the weird and wonderful in pursuit of audience attention.