Design Meets Tech: Coding, kinetic typography, AI and systems.
Daniel Maarleveld talks to Selena Schleh at Shots about hacking an old Inkjet printer to create machine "handwriting", using rules and limitations to find creative freedom, how he's using AI alongside his systems and tools, and why he still seems humans as the ultimate curators.
Monday 9 September 2024
TalentOpinion
"An algorithm can generate lots of interesting results, but I'm the person who decides which three are ‘it’ and the other 50 are going in the trash."
Daniël Maarleveld"Sometimes I use [AI] for testing out ideas – for example, for a physical typography brief, I’ll create a design and then, for fun, try out what would happen if it’s 3D printed or made in concrete."
Daniël MaarleveldWhat We Do
Solving creative problems with strategic thinking, bespoke teams, and expert execution