James Dawe created artwork for the new Adidas London Flagship store on Oxford Street working with Stefan Beckman Studio and Adidas.
James’ experimental, digital illustration and photo-collage style lent itself perfectly to the vibrant and vintage aesthetic of the department basement floor. The artwork is a feature piece on large light boxes behind the cashier desks.
The piece was created from a mix of Adidas archive imagery, James’ own elements and 3d modeling to create a modern artwork drawing on all the heritage and culture of Adidas Originals for an updated interpretation of the iconic Trefoil.
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