Daydreamin Characters

Damien often finds himself sketching characters and quickly moving on so here he challenged himself to create a character to introduce to a brand, in a personal project.

Daydream is a CBD drink that had a colour palette he loved, and their ethos matched nicely with his cloud-head character.

Retaining the simplicity of the existing product shots, Damien applies his delightful character and spot illustrations to boost the brands calming energy whilst highlighting his skill at understanding a brands communication with endearing and straightforward design.