HelloWork - Our Job

Following the first campaign, Laura returned to co-direct with Device a second campaign showing the happy characters on the job hunt in new dynamic environments. Designed to reflect the seamless flow of finding a job through HelloWork, each film has a distinctly handmade feel.

Returning to the existing characters brought to life in the first campaign, these films expand their personalities into new scenarios.

Brief

Aiming to show how the job hunt with HelloWork can be done seamlessly and enjoyably whether you’re live streaming, fishing on a lake, or making plans with friends, we meet our characters in new scenes designed to showcase their unique personalities.

Design

Keeping the look of the animations cohesive with the first campaign, the environmental elements are soft and rounded, exuding warmth and positivity. Combining smooth plastic-like textures with tactile fabric, the interior spaces within two of the animations feel welcoming and realistic filled with unique trinkets and decorations all individually designed.

For the lake scene, the comedic character wrestles with a huge fish on serene and smooth waters, allowing the focus to be on the characters physical comedy.