Kellogg’s ‘Rice Krispies Treats Poppers’

ROOF created a deliciously whimsical world to advertise Kellogg’s new Rice Krispies product offering, creating a rich and detailed imaginary world that embodies the ooey gooey goodness of the product. A world that visually communicates what happiness is all about via the imagination of a young child wondering how Rice Krispies Treats Poppers are made.

“We saw a great opportunity with this film to really push the boundaries of design. We wanted to create an enchanting world that would not only look like just another beautiful environment, but one that would also look like it truly belonged within the Rice Krispies Treats universe.

We loved the challenge of searching for just the right piece to fit that puzzle, and all the research that went into it made us grow as professionals. In every project we try something fresh; whether it be a tool or a material, there is always space for creativity and it’s our job to find the best solutions to help engage people.

This film arrived at the perfect time. We had just made a wonderful character film for the Imaginary Friend Society with RPA and this commercial seemed like a great opportunity for us to establish ourselves as a lead character studio. This film contains love and care in every detail, every model, and we hope you can see that too.” – Guto Terni, Vinicius Costa & Lucas Camargo

Within this concept ROOF explored multiple creative angles to bring this story to life in order to create something that engages people.