Working directly with a long-time collaborator of ours, Kiehl’s, Futures artist Jordan crafted a library of assets for the ‘Kiehl’s Loves’ campaign which celebrates the brand’s presence in cities worldwide. Continuing the annual tradition of partnering with an acclaimed artist for this collection, Jordan brought her considered composition skills to the brief, creating designs to be used across print, digital marketing and limited-edition packaging.
As the campaign celebrates the cities that Kiehl’s ‘loves’, Jordan was tasked with creating illustrations for all twenty markets, bringing together visual motifs, typography and iconic landmarks unique to each cities culture and history, alongside imagery from Kiehl’s rich brand heritage such as the famous Mr Bones skeleton.
Jordan’s designs combine her use of bold shapes and colours, with iconography that pays homage to each market, balancing illustration with typography to make versatile designs that have many applications across the campaign.