Mercado Livre

Working with agency Brodeur, Pum crafted an intricate isometric design for Mercado Livre, the largest e-commerce and online marketplace platform in Latin America which is celebrating their 25th year of business.

Filling the design with nods to the brand's milestones over the years and the campaign slogan ' Every need fits in a box' the piece was designed to be separated into key zones - residential, digital and physical commerce, the distribution center, their office in São Paulo, the Mercado Livre Arena Pacaembu and a transportation system. This allowed Pum to illustrate the journeys Mercado Livre boxes go on to reach their destinations, and how integrated they are in the every day lives of their customers.