Pets at Home

Hannah worked with studio Nomad to craft a series of versatile illustrations for the rebrand of the UK’s biggest pet care company Pets at Home. Crafting the assets in her signature warm style, they can be seen across the entire consumer journey from the homepage of their website, to in-store and at all other touch points.

The brief for Hannah was to work within the refreshed brand colour palette featuring the classic green, and to ensure that there was a running element of humour and fun throughout the illustrations. An animal lover herself, Hannah crafted the designs to create a joyful experience for the consumer, depicting all manner of different pets and their owners, quirks and all.

An expansive project, Hannah’s considered designs can be seen in all variants of the brand, leaving no small detail untouched, from personality-filled app graphics, to in-store hydration stations for our four legged pals. With the brand embracing illustration as a key component of their communication, Hannah was able to bring to life the Pets at Home world in her style which is approachable and befitting of the beloved brand and pets they look after.