F37 and the New York office of international agency Jones Knowles Ritchie reacted at breakneck creative speed in November 2019 to make a typeface based on Trump’s instantly infamous Quid Pro Quo notes.
The president’s handwritten, felt tip pen scrawl went viral after being revealed during a statement to the press, almost eclipsing the statement itself which saw Trump address Gordon Sondland’s testimony to the House Intelligence Committee that Ukraine was tied to a quid pro quo. His notes read: “I WANT NOTHING. I WANT NOTHING. I WANT NO QUID PRO QUO. TELL ZELLINSKY TO DO THE RIGHT THING. THIS IS THE FINAL WORD FROM THE PRES OF THE U.S.”
Of course, the creative team couldn’t let a such a high-profile typographic moment pass on by. JKR got in touch with an idea and a tight deadline.
Up for a challenge, Face37 set about creating the typeface called Quid Pro Sans, which not only transforms Trump’s handwriting to a usable typeface – including multiple versions of the same letter, as per his inconsistent penmanship – but also autocorrects up to 100 words with comically Trumpian replacements. For example, “thing” changes to “no collusion”, “KKK” to “fine people” and “nice” to “moron”.
The typeface is available for use online and for download via the dedicated website.
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