Red Cross Lottery Spain
Illustrations celebrating the community spirit of the gold draw.
Illustrations celebrating the community spirit of the gold draw.
Genie created celebratory and heartfelt illustrations for the Spanish Red Cross Gold Draw, working with agency CHINA Madrid. Genie's designs depict the ways in which the money raised from the tickets help communities and achieve a different kind of gold this summer. Alongside the ticket designs, Genie's illustrations were crafted into a TV spot animated by KITCHEN to bring the joyful designs into the animated world with clevel transitions.
Genie used her signature empowering character design to interpret the illustrations for the tickets to invoke the triumphant feelings of the Olympics, as the draw takes place at the same time of year, but putting the people who the Red Cross helps at the centre, from assisting people fleeing conflict, to protecting the most vulnerable in society.