Uniquely Thorntons

Alison worked with agency Mr President and food photographer Colin Campbell to craft deliciously elegant lettering made from real chocolate for Thorntons. Created as part of a wider out of home campaign, Alison was tasked with crafting flowing script for the campaign tagline, 'Uniquely Thorntons; to celebrate the brand's unique chocolate taste combinations.

Alison experimented with different consistencies of chocolate to create her lettering, hand-drawing the final design which was then integrated into the photography of Thornton's signature chocolate collection.