Youtube Funk Carioca Yoodle

Lebassis created a vibrant Youtube ‘Yoodle’ for Brazil’s Funk National Day to celebrate the history of the funk carioca genre born in the favelas of Rio in the 80’s. Lebassis crafted the design to pay homage to the roots of the music and celebrate its role in the modern music landscape today.

Lebassis' signature visually impactful lettering style and personal connection to the brief create a celebratory and fun illustration and animation that is filled with heart and a deep appreciation of the cultural impact of funk carioca.

Animated by Julia Simas.