Working with Publicis New York for Hewlett Packard, Savants were given the brief of telling the story of a journey to modernised IT technology, in an exciting and dynamic way. Following a fearless explorer who follows the light, the film illustrates how with curiosity and learning, new technological skills can be embraced with confidence.
Utilising their skills in cleanly communicating a narrative, Savants cleverly crafted an epic adventure in a short one minute spot.
Credits
Directed by Savants
Client: Hewlett-Packard
Storyboard: Savants
Art Direction: Savants
Illustration: Giulio Mencaroni
Cel and character animation: Bruno Brasil Vieira, Guille Comin, Jay Septimo
2D-3D
Animation: Francesco Castellani, Andrea Staiano
Colouring and compositing: Francesco Castellani, David Benedetti, Marco Galmacci
Production : Not To Scale
Producer: Katrina Lofaro