Selfridges Project Ocean

Alva Skog illustrated this Selfridges World Oceans Day campaign to mark the 10 year anniversary of their Project Ocean initiative.

“To mark World Oceans Day, we’re celebrating the 10-year anniversary of Project Ocean, [Selfridges’] long-term commitment to help protect our precious oceans, and how our legacy of retail activism has evolved into Project Earth and our commitments for the future. Here we invite you to discover the story of Project Ocean, the pioneering designers developing solutions to plastic pollution and how we’re continuing to reinvent retail for a brighter future with Project Earth.”