FCUK ‘Sketch to Store’

KITCHEN worked with clothing brand French Connection and Rankin’s in-house agency Full Service to promote the retailer’s Autumn/Winter 2013 range.

“From Sketch to Store” featured sketches of its designs superimposed onto naked models, with illustration by Jo Bird, which were layered onto Rankin’s photographs of the models which KITCHEN were then tasked with animating.

“The sketch to store campaign really brings out the fearless nature of the brand and our design credibility but with a twist” says French Connection marketing director, Jennifer Roebuck.